WHAT DOES CLEAN REALLY MEAN?

It's time for beauty products to work well AND be good for you + the planet. We invested years to ensure ours could do it all. ๐Ÿงช

We didn't stop at being 100% vegan + cruelty-free. Whole Foods publishes a "Beyond Clean Beauty" standard to clearly define best in class clean ingredient guidelines, and all our products exceed their standards. ๐ŸŒŽ

Plus, we are certified plastic neutral so you can feel good about using a mascara that you love.

Feb 12, 2021