ABOUT OUR MASCARA

• IS YOUR MASCARA REALLY SMUDGEPROOF?

  So true! There's a lot of mistrust out there in mascaraland since there have been so many unrealized promises. 😞 Pop over to IG and watch some of our highlights, you'll see real women trying to make our mascara move from their lashes to their face, with no luck! 😂 That's a good thing.

• IS YOUR MASCARA WATERPROOF?

  Not technically, which is great because it can remove with just water! But the good news is that you might almost think it is waterproof because it has amazing staying power. It's smudge-proof and budge-proof, all day long.

• MASCARA INGREDIENTS

  Both of our mascaras are packed with clean ingredients! That's practically unheard of in a mascara. We also steer clear of toxic dyes. We’re constantly on the lookout for more natural ways to create the best formula. LENGTH + DEFINITION FORMULA Water, Euphorbia Cerifera (Candelilla) Wax, Cetyl A...

• WHAT COLORS ARE AVAILABLE?

  Our mascara only comes in a nice, dark black color. It's so nice we call it luscious black.

• WHAT IS IT LIKE TO USE A SHORTER MASCARA WAND?

  There's a good reason mascara minis are taking the lash world by storm right now. Shorter wands are SO much easier to use. Once you try it you’ll never want to go back! 🤯 Not only do you have better dexterity since your hand is closer to your lashes, but you can also get better angles that resul...

• WHAT IS THE DIFFERENCE BETWEEN YOUR TWO TYPES OF MASCARA?

  The Best Little Mascara Ever comes in two formulas. Our LENGTH + DEFINITION mascara formula offers a more classic, natural look and is perfect for everyday wear. Especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and ...